Trademarks - word phrases, symbols, designs, or a combination of these things that identify one's goods or services - are a cornerstone of American intellectual property rights. As the Supreme Court has noted,
"[n]ational protection of trademarks is desirable ... because trademarks foster competition and the maintenance of quality by securing to the producer the benefits of good reputation." Matal v. Tam, 137 S. Ct. 1744, 1752 (2017).
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