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Over the life of a dispute and the litigation of the case, the parties and attorneys have a lengthy opportunity to learn who the players are, the terms and abbreviations involved in the dispute, and the chronology of events that led to a trial in front of a jury of strangers. Unless you make the unusual determination that it is better for the jury not to understand anything, a substantial amount of the work in the plaintiff's case must be to teach the essential elements of the claim. The jurors' confusion may squander whatever sympathy they have for your client's position, and the verdict may be given in spite of you and not because of you. Whether or not your message ultimately wins the case, making things less complicated dramatically increases the chance that your message will be understood....

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