High Bar for 'Natural' Class, Despite FDA Ambiguity

Analysis of how FDA 1/6/2014 refusal to define “natural” makes class action certification more difficult, especially after Wal-Mart v. Dukes.

Law360, New York (January 21, 2014, 6:54 PM ET) ‐‐ A recent wave of class actions allege labeling food products as “natural,” “all natural” or “100% natural” violates state consumer protection laws if they contain ingredients that are artificial, synthetic, bioengineered, highly processed or “unnatural” for other reasons.