With the meteoric rise in popularity of e-commerce platforms like Amazon, Ebay, and Alibaba, it's never been easier for businesses to open a storefront, advertise goods, and turn a profit. Yet the ease with which almost anyone can sell almost anything has created an incubator for counterfeit goods, exposing these platforms to trademark infringement liability.
In this Los Angeles & San Francisco Daily Journal article,
David Martinez and
Zac Cohen discuss this issue and share key takeaways for rights holders and e-commerce platforms.