A Dive Into Intellectual Property Liability For E-Commerce Platforms

By David Martinez and Zac Cohen

With the rapid increase in popularity of e-commerce platforms such as Amazon, eBay, and Alibaba, it is now easier than ever for businesses to open a storefront, advertise products, and generate profits. However, this ease of entry has also fostered an environment conducive to the sale of counterfeit goods, placing these platforms at risk of trademark infringement liability. In this article, David Martinez and Zac Cohen delve into this issue and provide essential insights for both rights holders and e-commerce platforms.

This article was originally published in the Los Angeles Lawyer Magazine.