>Defended Mailchimp and Obtained Dismissal of Patent Litigation Involving Email Content ...
Defended Mailchimp and Obtained Dismissal of Patent Litigation Involving Email Content Creation Technology
July 2020
Pivital IP LLC v. The Rocket Science Group LLC, Case No. 20-CV-01616 (SDNY)
Robins Kaplan represented Georgia company The Rocket Science Group LLC d/b/a Mailchimp in a patent litigation matter brought by Pivital IP LLC. According to the complaint, Pivital accused Mailchimp of infringing Pivital’s patent on technology used to create dynamic email content.
Pivital alleged this technology allegedly allows the sender to deliver content that is customized to predesignated subsets of the recipient list all within the same email, allegedly making email messaging more efficient and lowering bandwidth requirements.
Robins Kaplan successfully obtained dismissal of the complaint against Mailchimp after demonstrating that the subject matter covered under Pivital’s patent was unpatentable.
When you visit our website, we use cookies on your browser to collect information. The information collected might relate to you, your preferences, or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. For more information about how we use Cookies, please see our Privacy Policy.
Strictly Necessary Cookies
Always Active
Necessary cookies enable core functionality such as security, network management, and accessibility. These cookies may only be disabled by changing your browser settings, but this may affect how the website functions.
Functional Cookies
Always Active
Some functions of the site require remembering user choices, for example your cookie preference, or keyword search highlighting. These do not store any personal information.
Form Submissions
Always Active
When submitting your data, for example on a contact form or event registration, a cookie might be used to monitor the state of your submission across pages.
Performance Cookies
Performance cookies help us improve our website by collecting and reporting information on its usage. We access and process information from these cookies at an aggregate level.
Partner
Partner
